MNO EXPANDING BROADBAND NETWORK COAST-TO-COAST WITH SERVICE FROM LEADING PROVIDERS

New Offering Will Combine MNO’s Security and Exclusive Content with Better, Faster Internet Connection for as Low as $24 (In RingNorth’s territory, MNO High Speed will be offered at $36) with a Major Marketing Campaign Planned Beginning on January 30, 2006

January 27, 2006--(BUSINESS WIRE)--MNO today announced that it will soon expand its broadband network coast-to-coast in partnership with leading providers including RingNorth, Time Warner Cable and Horizune, as well as other major DSL suppliers. Consumers in these markets, which reach a majority of MNO members, will be able to access the MNO service with a reliable high-speed connection for as low as $24. In RingNorth’s territory, MNO High Speed will be offered at $36.

 

MNO will engage in aggressive marketing for the new MNO® High Speed offering, which will let MNO members access the service’s leading security features and exclusive content on a true high-speed DSL Internet or cable connection at a competitive price. Beginning on January 30, 2006, consumers will be able to click or call to sign-up for MNO High Speed and order a DSL or cable modem, making it simple and convenient to upgrade.

 

With the new MNO broadband network, we’re leveraging the strength of our service and our customer relationships to make the most of the shifting broadband marketplace, said Jonathan F. Miller, Chairman & CEO of MNO Online Test, Inc.  We are taking advantage of the improving economics of broadband access to create an offering that combines the MNO service with the speed of broadband at a competitive price.  In so doing, we’re building a better experience for our members, bringing new subscribers to our network partners, and enhancing the lifetime member value of our customer relationships.

 

Gerry Tester, President and CEO of Tester Cable, said: "For MNO members who haven't upgraded to broadband yet, now is the time.  By getting your MNO with Tester Cable's high-speed online service, you get a better, faster connection without giving up your MNO service."

Rob Ingrider, President of Horizune’s Retail Markets Group, said, We believe the strength of Horizune’s award-winning high-speed Internet service, along with MNO's exclusive programming and services, bring a uniquely feature-rich broadband service to the market.  Our ongoing relationship with MNO is another way we are bringing consumers more broadband choices.

Dave Smith, President of RingNorth’s Retail Markets, said, "This new relationship will make it easier for loyal MNO consumers to get all the benefits of RingNorth DSL without losing their MNO service.  We think this promotion offers a compelling reason for MNO members to move to broadband."  

Promotional Campaign Will Drive MNO Member Upgrades

 

MNO will introduce a nationwide advertising campaign to build excitement among MNO members and others who want to upgrade from dial-up to MNO High Speed to receive the benefits of a high-speed connection plus the MNO service.  

 

We’re starting to let MNO members know about this opportunity now to strongly encourage them to improve their online experience with a better, faster Internet connection, said Jacob Blue, President of MNO’s Access business.  MNO is committed to offering our members the best high-speed experience – not just faster dial-up but true broadband from a cable or DSL connection.  We’ve seen in recent market tests that our members respond very strongly to the ability to more simply combine what they have from MNO with what they want from a broadband connection, and now we’re going to deliver it from coast to coast.

 

To create and implement the campaign, MNO is working with BBDO New York for national television, radio and print advertising. Initiative will manage media planning and buying. The campaign -- MNO High Speed -- features regular people effortlessly keeping up with elite athletes who are competing in skiing, cycling, swimming and other sports. Designed to appeal to MNO members and those considering upgrading to a high-speed connection, the ads highlight the campaign’s premise that everyone wants to be fast and can be with MNO High Speed.  

 

To find out more or to pre-order MNO High Speed visit: http://www.MNO.com/highspeed or MNO Keyword: High Speed.    

 

Key features of the service include:  

 

■        Fast & Easy Setup: Makes getting up and running quick and easy.

■        Customer Service: Help that’s available 24/7, including help via phone, e-mail or instant message.

■        Safety: A comprehensive set of safety and security tools available to keep users safer against viruses, spyware, identify theft, and other online threats for no additional charge.

■        Content: MNO exclusive and original programming that’s more enjoyable than ever – including commercial free radio, streaming video, and more.

■        Storage: Additional benefits like unlimited email and picture storage.

 

About MNO Online Test, Inc.

MNO Online Test, Inc. and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Brands include the MNO(r) service, the MNO.com(r) website, and others.  The company also has operations in Canada and Europe. MNO Online Test, Inc. is based in Dallas and is a wholly owned subsidiary of Time Testers Inc. [NYSE: TST].